To put it into a herp scenario, it is kinda like someone who has a Spotted female and a Stimson male, decides to breed them, and sells the hatchies off at $80 each. Because of the availability of cheap, decent cameras these days, the industry is hugely polluted by armatures selling off their work. Unknowing innocent people get burnt. (Possibly not the best example - but any professional service needs the knowledge and skill to back it up. If you are taking a persons money, you need to be providing them with something of the appropriate quality to earn it). The content of that photo is beautiful, but the photo itself is really not up to a professional standard.
This is a massive issue in the photography industry.
But skill level aside, either way I believe the whole articles perspective is just dodgy. It isn't about the man and his dog, it is all about the photographer who took the snap trying to sell themselves.
Anyway, I didn't mean to derail te thread, sorry. I really need to not post in the middle of the night. Lol