I like Steve Irwin and think that he has done alot for the Herp world, even if he is a little crazy at times(or appears that way!)
However, I do believe that it was a poor judgement to take in his baby, as although the risk may have been small there was one, and as a father, you wouldn't want to take even the smallest of risks where a child is concerned, especially with a croc at feeding time!
I think that he has probably learned that the public perception of him is what is important and what has made him who he is today, and he will have to curve these publicity stunts.
Neil