When I built my hatchy rack, I routed channels for the heat cord, and a wider channel at the place I wanted the thermostat probe to go. The probe is alongside and in contact with the heatcord, and I used adhesive aluminium tape (from Jaycar - you can order it online if you don't have a store near you) to cover the cords on each shelf and spread the heat evenly over a wider area. Don't use the bitumen-backed aluminium tape from Bunnings (used for repairing gutters)...
Jamie